In today’s beauty world, online lash training has become an appealing alternative to traditional in-person courses. Promising flexibility and accessibility, online courses draw in both beginners and working artists. But before you choose virtual training, it’s worth carefully weighing the pros and cons, especially if you’re after your first certified qualification. Let’s break down what’s…
At the start (and even in the growth phase), you can build a flow of clients from free marketing channels if you understand how to work them. Here are 5 ways that get real results. 1. Set up a business listing on maps and directories, and update it regularly This is one of the most…
It seemed like you did everything right. She left happy, looked gorgeous, maybe even left a review. But then… silence. No next booking, no messages. And now a good while has passed, and you’re asking yourself: Should I message her? Would it come off awkward? Did I do something wrong? First things first: you’re not…
We’re wired so that our brain always picks the familiar, tested, safe option. How do you become exactly that place clients keep coming back to for their lashes? How to create a comfortable atmosphere for lash clients First and foremost, the client should be comfortable before, during, and after the appointment. A comfy couch with…
What’s just as important as how long the lashes you apply last? How long your clients stay with you. Everyone knows regulars spend more on average than new clients, and selling to them is cheaper and easier. There’s another big plus: regulars recommend you to their friends and acquaintances, your potential clients. Once you’ve built…
Meeting clients halfway builds their loyalty, but you can’t overdo it. Everything should be mutually convenient and agreed on in advance. How to set time boundaries with clients Build in a buffer for the unexpected. Beyond lateness, this covers a tough removal of someone else’s “masterpiece” or traffic. We’re all human. And what if there…
It’s great when you’re on the same wavelength as your clients and can chat about anything: family, unrequited love, the meaning of life, and so on. But with new clients it’s better to be careful and avoid the “off-limits” topics that may, in time, stop being off-limits. So what’s better left unsaid with clients? Income….
A great team of lash artists is the key to any studio’s success. Clients usually come to a specific artist whose work they trust. Experienced artists = quality work = happy clients = growing income for you. So how do you attract skilled lash stylists to your team? A competitive wage for a lash artist…
Most experienced artists sooner or later face the question: work from home, take a job at a salon, or open your own lash studio. And the thing is, there’s no right answer. Everyone picks what fits them best. The advantages of your own lash studio Freedom to run things your way. You make the decisions,…
Picture this: you’re just starting your lash journey, you’ve moved to a new city, or you simply want to grow your client base. How do you get the word out and reach your clients? We’ve gathered the top 7 ways to advertise your services: Marketing yourself on social media Set up an account on the…
