10 Ways to Keep a Client and Make Them a Regular

What’s just as important as how long the lashes you apply last? How long your clients stay with you.

Everyone knows regulars spend more on average than new clients, and selling to them is cheaper and easier. There’s another big plus: regulars recommend you to their friends and acquaintances, your potential clients. Once you’ve built a client base, you have to maintain it and put in the effort to bring people back. Here are ten ways to keep your clients.

Make a visit to you a real experience

Picture this: two lash stylists, each doing beautiful lashes.

Artist 1 is professional and fast, and you always leave happy with your lashes. Artist 2 is also professional and fast, but on top of that she’s warm and charismatic.

With her you can relax and settle in comfortably, with nice music playing. The session always starts on time, and with a little aromatherapy or even a scalp massage. She always remembers what her client told her and shows genuine interest in their life. You always leave relaxed and thrilled. Which of these two would you rebook with?

Competition in beauty is fierce, so finding a way to set yourself apart from other artists is simply essential for growth. And wowing clients with care for them is a wonderful way to earn trust.

Show clients you value them, not just their money

Your clients could go anywhere for lashes, but they come to you. It’s important to show how much you appreciate that. A simple way is to build a personal relationship with each one. Remember their stories and ask questions, show interest, and show you care.

You don’t have to become best friends (though that does happen sometimes), but you do need to show that clients aren’t just walking wallets to you. Give them small gifts on holidays. Offer a free service on birthdays. Throw an event for loyal clients. Even a simple card can go a long way.

Don’t forget to rebook the client

Always try to book the client’s next session right there on the spot. Suggest a convenient date and try to lock it in immediately. If someone isn’t ready to rebook right away, don’t forget about them. Send a message or email asking how the lashes are doing, and remind them to set up the next session before your schedule fills up.

Launch a loyalty program

This could be simple punch cards or a more complex points system. Award points for rebooking on the spot, referring new clients, or for every $10 spent. Whatever you choose, the main goal is to make clients feel special, to let them know they’re getting good terms and being rewarded for it.

Always keep a close eye on how your program is running. You can’t set up a program and forget it exists, or fail to let clients use the promos you offered.

Stay in touch with clients

Sometimes you see a client constantly for months, and then she vanishes off the face of the earth. It’s always worth staying in touch with people who haven’t stopped by in a while. Maybe they moved, or maybe they need a nudge to come back. We’ve all had clients who said they wanted to “take a break” from lashes. Don’t forget about them! Let them know how much you miss them, and offer a discount on their next session.

Teach clients how to care for their lashes

Show your clients you care about the fate of their set by sharing tips and tricks. Print an info sheet on how to care for extensions, the dos and don’ts. You can download a ready-made card here.

No one likes a “done and forgotten” approach. Check in with clients on how well their lashes are holding up. If there’s an issue, work through it together. On top of everything, it’s also a good way to sell aftercare products.

Keep a detailed client database

Recording which curl, length, and diameter you used for a specific client, what they liked and didn’t, is a great way to show you care about each person’s individual needs.

Keep a document or online cards with every client’s name and notes about them that you can glance at before a new session. Put everything in there, from the materials you used to questions you want to ask next time. For example, if a client told you last time she had an interview for her dream job coming up, ask how it went. She’ll be blown away.

Your professionalism with clients matters

This should seem obvious and basic, but unfortunately it’s not always the case in practice. When clients come one after another, the day gets long, and it’s incredibly easy to forget this simplest rule. Always communicate professionally, without complaining or gossiping. Keep your station clean and sanitary. Show how much it matters by consistently using gloves, clean tools, and masks when needed.

You should be easy to do business with

Set things up so it’s easy for clients to book or reschedule. Whether you book online or with a calendar, getting to you should always be simple.

If you never have an open slot, clients will get tired of never being able to book and will find another, more available artist.

Try not to cancel or reschedule at the last minute. Life happens, so sometimes it’s unavoidable, but it shouldn’t become a habit. And remember that sometimes situations come up that make clients late or cancel last minute. Always try to be understanding.

Be yourself, but be your best self

Your work should always be top-notch. Don’t give in to laziness by skipping steps to finish faster. If you need more time per session to give it your all, give yourself that time.

Trust me, you won’t regret it, and your clients will appreciate a quality process and result, and they’ll definitely come back. Keep growing and improving your skills! Study not only new techniques but also client psychology and marketing, because the service industry moves fast, and no one wants to be left behind.