How to Start a Fight by Photographing Your Client

Every beauty pro has a portfolio on social media or a website where they post their best work. But how do you use photos to attract new clients without losing your current ones? Let’s break down the common mistakes lash artists make when photographing their clients.

Here are my 3 pieces of bad advice for guaranteeing a fight when you shoot lashes for your social media.

You take a beautiful lash photo, but the person in it looks awful

Say you forgot to take off the cap, or you shoot the face while the person is lying down (which badly distorts the face’s proportions), or you decide to shoot the lashes from the side but catch the nostrils in the frame, and, well, there’s a nuance there. If you were just a regular person and not a lash artist, would you like photos like that of yourself?

You post a client’s photo without warning

A serious mistake. Not many people want to see their photos out on the internet, and often in less-than-flattering angles at that. Even legally, you’re required to get a person’s consent to publish their image online, so keep that in mind.

A strange logo placement

You took a great photo, edited it beautifully, but decided to protect your copyright by slapping your logo right on the eye.

Let’s sum up.

Always warn the client that you’re planning to take a photo. Give her time to freshen up, and shoot mostly with the client sitting (not lying down). Show her the photo and get her consent to post it.

And if you want to use it in an ad, at least try to do it neatly and beautifully, using dedicated apps or a designer.