How to Make a Beautiful Instagram as a Lash Artist

Unfortunately, many lash artists think a beautiful Instagram is a waste of time and just post all their work photos in a row. That’s exactly why later there are no follows or likes, only puzzlement along the lines of “huh, clients aren’t really coming from Instagram.”

How do you build cool visuals on Instagram that attract new clients? How do you keep the account in one consistent style? Do you need to plan your feed, and how? Let’s figure it out!

How to choose your profile picture

If you’re an independent beauty pro, it’s best to use a personal close-up photo where you’re smiling. It’s welcoming and tells followers you’re a real, living person, and as we know, people buy from people.

For a salon or studio, it’s better to use your branded logo; it helps your audience remember you and your name.

What to add to your highlights

So users can easily find the info they need, make a few themed pinned stories: prices; reviews; promos; address; how to book; work examples; answers to FAQs, and so on. For the covers, use icons in one consistent style (you can commission a designer or find them yourself on free resources).

The main rules of a beautiful Instagram account

Take quality photos (for that you’ll need nice lighting and a phone with a good camera). Shoot your work from different angles (read how to choose the ideal angle for lash photos here). Decide what mood you want to set on your profile. Edit your photos and videos (find the top apps for editing face and eye photos here). Don’t overdo it; natural is in. Create templates for photos with text (if you have any on your profile). Choose 1 to 3 filters and try to use only those (the VSCO app, for example, has a huge selection of filters for every taste). Stick to your chosen editing style. Use colors that go together in your photos and videos.

Planning your feed

Instead of dropping everything every day to write yet another post, use tools that let you plan content in advance.

Set aside a few hours for a content plan to write several posts and think through the visuals (what order to post photos and videos in so they look great together). That way they work for you for a long time. Pin your important posts and top work, so they’re always at the start of your feed and visible to first-time visitors.

Feed-planning apps:

Preview (built for Android, with an iOS version too. Has a built-in photo editor. No limit on the number of photos and videos for building your feed.) Mosaico (unfortunately, iPhone/iOS only. You can add text and hashtags for a planned post. No photo editor, but you can set a reminder that it’s time to post to Instagram.) Plann (works on all phones and systems, and opens in browsers on desktop. Has a built-in photo editor. The free tier includes scheduled posting. A paid subscription unlocks broader, more interesting features.) Unum (one of the most popular mobile apps for feed planning. Its built-in editor helps you edit photos nicely. Once you connect and authorize your profile, you can view your account stats right in it.) Planoly (besides feed post planning, you can add a plan for stories. A pleasant, easy-to-navigate interface.)

Examples of poor lash-artist visuals

A common mistake among new artists is posting only photos of their work, especially in collage format.

Ideas for what to post besides lash photos

Aftercare tips. Your achievements and credentials. Photos of you and your colleagues. Humor. Beauty news. “Behind the scenes” of your work. Before-and-after photos. Aesthetic photos for inspiration. Interesting facts about you and the treatment itself. Trends in the lash world. How you set up your station. Client transformation cases with their story (a top pick!). How you disinfect your materials. Your mission and philosophy. Your journey from beginner to pro. Photos of your cozy studio. Client reviews. Questions for followers, discussions, and much more! We’d recommend avoiding collages altogether, especially with more than 2 photos.

Instagram has long had the “series,” or as many call it, “carousel” feature, where you can post several photos or videos in one post. First, it’s much easier to see the details of the artist’s work, and second, it looks more aesthetic and doesn’t “clutter” the account.

Examples of great lash-artist visuals

What do all three of these very different lash-artist visuals have in common? First, a consistent editing style. Second, a choice of colors that go together (especially in the first example). All the face photos are edited well (flaws removed, features enhanced). And most importantly, variety! If you think there’s nothing to shoot besides work examples, look closely at these profiles. Here you’ve got photos of the artist herself, photos of materials and the studio, text, and graphics. It all comes down to your eye and your creativity!

Try to create a profile you’d want to follow yourself! And if you’re curious how to grow on Instagram through reels!