This is the second article on creating effective content for lash artists. If you haven’t read part 1 yet, we suggest starting there. 🙂 In part 1 we talked about how it’s not enough for a modern lash artist to just post pretty photos of their work. Today clients choose not only by the quality…
Artists face a dilemma: how do you talk about your services so the audience doesn’t just scroll past your content but actually wants to come to you specifically? A lash artist friend of mine started with exactly this problem. Anna had worked for a year, doing stunning sets in her own style, but few clients…
You surely know firsthand that clients choose their artist by the photos of their work (and by reviews, of course). So our job is to make your work look perfect in photos. We put together a list of the 7 best retouching apps for your phone with photo examples to help you edit your work…
Instagram is your ideal tool for attracting clients, holding their attention, and building trust. But remember: you’re creating content for clients, not for other artists. That means your posts should be clear, useful, and interesting. Let’s go through 8 content ideas and formats that will help make your profile engaging and successful. 1. Your results:…
Every beauty pro has a portfolio on social media or a website where they post their best work. But how do you use photos to attract new clients without losing your current ones? Let’s break down the common mistakes lash artists make when photographing their clients. Here are my 3 pieces of bad advice for…
Beauty pros sooner or later realize that talent and skill are only half of success. The other half is the skill of finding clients. This article will be your complete guide to figuring out where to look for lash clients specifically, how to build an effective client-acquisition system, and even how to “sell” the idea…
Reviews aren’t always positive, are they? Unfortunately, in the beauty industry a client’s expectations and the artist’s result don’t always line up, so artists often have to hear and read unpleasant comments about themselves. We’re sure every beauty pro has run into a negative review at least once in their career. Principles for handling negative…
You’re talented. You trained, invested in good materials, maybe even rented a beautiful space. But clients aren’t booking like you expected. Days stay open. Your schedule is empty. Sound familiar? You’re definitely not alone. So many incredible beauty pros (lash artists, nail techs, brow artists) end up here. And often it’s not that you’re “not…
A lash artist’s job isn’t only lashes, it’s also dealing with clients. A difficult client can ruin your mood, shake your confidence, and even kill your drive to work. But what if you could prepare for these situations? Today we’ll go through real examples and a psychologist’s tips on handling clients like these. The client…
If your salon needs exposure, a name, and new clients, take care to set up your Instagram profile the right way! Read our guide for how to launch and run your page, plus the mistakes and pitfalls to avoid. Where to start? Set up a business profile. Go into your account settings and choose “Switch…
