The Top 7 Ways to Advertise Your Lash Services

Picture this: you’re just starting your lash journey, you’ve moved to a new city, or you simply want to grow your client base. How do you get the word out and reach your clients? We’ve gathered the top 7 ways to advertise your services:

Marketing yourself on social media

Set up an account on the platforms where your potential clients hang out. Most often that’s Instagram and TikTok. Post your work regularly, along with aftercare tips and reviews, and don’t forget to take quality photos. Our guide The Best Angles for Lash Photos is here to help.

How lash artists can work with influencers

If you’ve ever thought about working with influencers but pictured mega-accounts charging “$1,000+ per story,” forget it.

Influencer marketing works much better when you start not with follower count but with trust. Look at local micro-influencers with a small but engaged audience, 5,000 to 10,000 followers. They’re the ones whose audience is genuinely alive, whose followers often know them personally or have followed them for a long time, and whose recommendations sound like a friend’s, not an ad. Plus, these influencers are more often open to a trade, especially if you offer a pleasant experience and a result that matches their taste. And it doesn’t have to be a hard sell; let the influencer simply share honestly that they came to you, talk about the experience, and show the result.

Working with influencers is part of a smart marketing strategy.

Collaborate with other beauty pros

You can share a space with pros from other fields: nails, brows. Then their clients get to know about you too. If you’re not ready to rent a space yet, you can arrange cross-promotion with other beauty pros or buy a client list from them.

Social media outreach for beauty pros

One of the cheapest but most labor-intensive methods. From your Instagram or TikTok account, you can message potential clients about promos and special offers. But be careful, these messages can be seen as spam and can even get your account banned.

Working as a lash artist in a salon

To build a client base, you can start out at a salon for a percentage of sales. The studio likely already has a base of regulars who come in often. Once you’ve proven yourself as a professional, you can get word of mouth going and eventually stop depending on the salon.

Partnering with other businesses

Knowing your clients’ interests, you can advertise at the businesses they frequent, like gyms, cafes, clothing stores, and so on. So talk to your clients often.

Local forums and community sites

Find the spots online where your target audience lives. Facebook groups, Nextdoor, neighborhood community groups; that’s where you can post about your services, free or paid.

What else?

And if you want to understand how to market yourself without draining time and money on ads, start with a simple step.