Your Own Lash Studio: The Pros and Cons

Most experienced artists sooner or later face the question: work from home, take a job at a salon, or open your own lash studio. And the thing is, there’s no right answer. Everyone picks what fits them best.

The advantages of your own lash studio

Freedom to run things your way. You make the decisions, from the interior design to your pricing. No one imposes an inconvenient schedule or an ugly uniform on you from above.

No income ceiling. Your income doesn’t depend on how many hours YOU work. When you work from home or as an employee, you earn in proportion to the services you personally do. But with a team of artists, you can grow your income without sitting at the couch yourself. The more clients, the more artists you hire, the more you earn.

Fulfillment and creativity. In your own studio, you can build a special place for yourself and others, with your own values and atmosphere. You can bring in new ideas, widen your circle, and lead a team. If you’ve always felt that spark and the urge to have your OWN business, this is your path.

Your own studio has downsides too, though they’re really just the challenges of any business

There may be even more work. At the very start, you’ll likely have to do everything yourself: booking clients, running the studio’s social media, buying supplies, keeping the books, and keeping the place clean.

Your costs are higher too. Expenses climb sharply: business taxes, rent, advertising, marketing, artists’ pay, materials for every artist, and other small costs.

The lash studio owner’s role in marketing

No one but you can build the foundations of your marketing and the client journey: from the first touch in a story → to a booking → to loyalty.

You can delegate, hire an SMM manager or a content creator. But if you don’t understand how it’s supposed to work, money and time will drain away.

Or you can take a little time to understand it and build your marketing so it works for you, not the other way around.

We created an article on marketing a lash studio just for you. If you want your ads, social media, and all of it to actually bring in clients, start there.