Building Your Lash Team

A great team of lash artists is the key to any studio’s success. Clients usually come to a specific artist whose work they trust. Experienced artists = quality work = happy clients = growing income for you. So how do you attract skilled lash stylists to your team?

A competitive wage for a lash artist

Want to earn well yourself? Let your artists do the same. Good artists are in high demand, so it’s important they feel their pay is worthy.

Comfortable working conditions

A cozy atmosphere, quality materials and tools, a nice interior, even parking, all of it affects a lash artist’s mood. And if you show care for your team, they’ll answer with loyalty and honesty.

Openness to feedback from your artists

Yes, you wouldn’t have gotten where you are by listening to everyone, but you do need to listen to your artists. They’re professionals who talk to clients daily, work in the studio, and can flag important issues that are holding your business back.

Work on your studio’s image and a steady booking flow

Over time it becomes clear: your visual identity, style, and marketing affect not just revenue but the quality of talent you attract.

Your studio is a brand. And the first impression it makes online and offline determines who comes to work for you, the pay an artist will accept, their motivation, and how long they stay. Image is built from small details, and beyond that it all comes down to marketing: people need to see you, recognize you, and remember you.

If you don’t approach this systematically, you’ll be forever “looking for artists,” “boosting engagement,” and “going into the red in March.”

We recommend a great article where we go deep on marketing your salon on Instagram. Read it here.