You’re talented. You trained, invested in good materials, maybe even rented a beautiful space. But clients aren’t booking like you expected. Days stay open. Your schedule is empty. Sound familiar? You’re definitely not alone. So many incredible beauty pros (lash artists, nail techs, brow artists) end up here. And often it’s not that you’re “not…
A lash artist’s job isn’t only lashes, it’s also dealing with clients. A difficult client can ruin your mood, shake your confidence, and even kill your drive to work. But what if you could prepare for these situations? Today we’ll go through real examples and a psychologist’s tips on handling clients like these. The client…
If your salon needs exposure, a name, and new clients, take care to set up your Instagram profile the right way! Read our guide for how to launch and run your page, plus the mistakes and pitfalls to avoid. Where to start? Set up a business profile. Go into your account settings and choose “Switch…
Client reviews have incredible power to persuade. According to one study, 88% of consumers trust online reviews as much as personal recommendations. Just imagine how many of your potential clients might pick another studio or another lash stylist simply because they couldn’t find any reviews of you. Why you need to collect client reviews 1)…
Almost every beauty salon makes some pretty common mistakes when they set out to advertise. Today we’ll walk through them one by one to spare you wasted money and time. Your target audience is defined wrong (or not at all) Who are your clients? Students or businesswomen? Moms or career-focused women? Each audience segment needs…
Unfortunately, many lash artists think a beautiful Instagram is a waste of time and just post all their work photos in a row. That’s exactly why later there are no follows or likes, only puzzlement along the lines of “huh, clients aren’t really coming from Instagram.” How do you build cool visuals on Instagram that…
What makes a client choose a particular artist or a particular lash studio? The quality of the work, of course, reviews of the artist or studio, their social media, prices, and a lot more. In this article we’ll cover another crucial factor: the level of service. How do you make sure a client leaves your…
Just about every working adult has run into at least the first symptoms of burnout. And some people may be suffering from it right now without knowing it, making all the wrong attempts to “get back in shape.” Let’s break down what this syndrome is, where it comes from, what its first signs are, and…
You’ve probably Googled something like “how to grow on Instagram for free” more than once and hit advice along the lines of “make quality content” and “be yourself.” Thanks, Captain Obvious. We’ll skip the fluff and generic phrases and tell you the things that actually work to find new clients. Rethink your current Instagram setup…
The squirrel effect in lash extensions is a lot like the fox effect, it also elongates the eye, but without narrowing it. This effect works best for people with small or deep-set eyes. It’s important for the artist to build a proper “squirrel,” so you don’t end up with a “fox” instead. The squirrel effect…
