The beauty industry is still riding the trend toward natural, understated looks. More and more women are choosing nude manicures, their natural hair color, and makeup that’s mostly just brow gel and a little concealer to cover minor flaws. So our answer is a definite YES. There’s a myth that lash extensions always look obvious…
Disinfection vs. sterilization: what’s the difference? These two words get mixed up a lot, but they’re different processes: 🔹 Disinfection. This is surface-level decontamination that kills bacteria, viruses, and fungi on the outside. It kills most microbes, but not all of them. 🔹 Sterilization. This is deep processing that destroys all forms of microorganisms, including…
In Disinfecting and Sterilizing Lash Tweezers we broke down the difference between disinfection and sterilization and how to process your tools correctly. Now let’s take a close look at the equipment that does it. A note for the US: sanitation and disinfection standards for lash and beauty services are set by your state’s cosmetology or…
An allergic reaction to the adhesive is one of the most important topics for a lash artist. All lash adhesives contain cyanoacrylate, a chemical compound that can cause allergic reactions in some people. But even the pigment in the adhesive can trigger an allergy, since everybody is different and there’s no way to predict a…
Which lash adhesive to buy and use is on every artist’s mind. You always want to feel confident in the result, the quality, and the safety. As you probably know, an adhesive that works beautifully in one level of humidity and climate can turn out completely useless in another. There’s no single “best universal lash…
You surely know firsthand that clients choose their artist by the photos of their work (and by reviews, of course). So our job is to make your work look perfect in photos. We put together a list of the 7 best retouching apps for your phone with photo examples to help you edit your work…
Instagram is your ideal tool for attracting clients, holding their attention, and building trust. But remember: you’re creating content for clients, not for other artists. That means your posts should be clear, useful, and interesting. Let’s go through 8 content ideas and formats that will help make your profile engaging and successful. 1. Your results:…
Every beauty pro has a portfolio on social media or a website where they post their best work. But how do you use photos to attract new clients without losing your current ones? Let’s break down the common mistakes lash artists make when photographing their clients. Here are my 3 pieces of bad advice for…
Beauty pros sooner or later realize that talent and skill are only half of success. The other half is the skill of finding clients. This article will be your complete guide to figuring out where to look for lash clients specifically, how to build an effective client-acquisition system, and even how to “sell” the idea…
Reviews aren’t always positive, are they? Unfortunately, in the beauty industry a client’s expectations and the artist’s result don’t always line up, so artists often have to hear and read unpleasant comments about themselves. We’re sure every beauty pro has run into a negative review at least once in their career. Principles for handling negative…
