Client reviews have incredible power to persuade. According to one study, 88% of consumers trust online reviews as much as personal recommendations. Just imagine how many of your potential clients might pick another studio or another lash stylist simply because they couldn’t find any reviews of you. Why you need to collect client reviews 1)…
Almost every beauty salon makes some pretty common mistakes when they set out to advertise. Today we’ll walk through them one by one to spare you wasted money and time. Your target audience is defined wrong (or not at all) Who are your clients? Students or businesswomen? Moms or career-focused women? Each audience segment needs…
Unfortunately, many lash artists think a beautiful Instagram is a waste of time and just post all their work photos in a row. That’s exactly why later there are no follows or likes, only puzzlement along the lines of “huh, clients aren’t really coming from Instagram.” How do you build cool visuals on Instagram that…
What makes a client choose a particular artist or a particular lash studio? The quality of the work, of course, reviews of the artist or studio, their social media, prices, and a lot more. In this article we’ll cover another crucial factor: the level of service. How do you make sure a client leaves your…
Just about every working adult has run into at least the first symptoms of burnout. And some people may be suffering from it right now without knowing it, making all the wrong attempts to “get back in shape.” Let’s break down what this syndrome is, where it comes from, what its first signs are, and…
You’ve probably Googled something like “how to grow on Instagram for free” more than once and hit advice along the lines of “make quality content” and “be yourself.” Thanks, Captain Obvious. We’ll skip the fluff and generic phrases and tell you the things that actually work to find new clients. Rethink your current Instagram setup…
A lot of people think that if you do 3 to 4 clients a day, you’ll automatically make five figures a month. Then they count what’s left at the end of the week and can’t figure out where it all went. Let’s break it down: How much does a lash artist really earn? How do…
Did you know that 97% of women choose their lash artist by the photos of their work on social media? Make sure they choose you. How? It’s simple. Grab the guide “The Best Angles for Lash Photos” and turn photos of your work into a portfolio that sells. In this guide you’ll learn how to…
Why your portfolio is the foundation of sales An artist’s portfolio isn’t about “looking cute.” It’s not aesthetics for aesthetics’ sake at all. It’s about money, bookings, and a fair price for your work. If you don’t have a clear, memorable portfolio, the client has no idea what they’re paying for. They open your profile,…
In today’s beauty world, online lash training has become an appealing alternative to traditional in-person courses. Promising flexibility and accessibility, online courses draw in both beginners and working artists. But before you choose virtual training, it’s worth carefully weighing the pros and cons, especially if you’re after your first certified qualification. Let’s break down what’s…
